Originally ‘jumla’ is a Urdu word which means – total, complete, whole, collected; a complete sentence etc.
Interestingly, 'Jumla' is a name of one of the ten districts of the Karnali province of Nepal. However, it has no any link with usage of the word upon BJP.
In fact, since Bharatiya Janata Party formed central government’s power in 2014 and Narendra Modi became the 14th Prime Minister of India, the word ‘jumla’ has become a common word for political targets on BJP, mainly criticism and sarcasm.
Let us go back to its origin.
In 2014, during an interview with ABP News, the anchor asked Amit Shah – “In time of election campaigns Narendra Modi talked about bringing back black money from overseas banks and deposit Rs.15 lakhs in every bank account.”
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| Amit Shah said "Yeh jumla hai" during an interview with ABP News |
He further explained – “These Rs.15 lakhs money will be served to the poor in the form of various schemes and policies, not by direct cash. Rs.15 lakhs in every account is just to put weight on the speech.”
He also slammed the poor by saying – “They are so poor that their understanding level is also poor.”
This interview became so viral such that people started to frequently use the word ‘jumla’ to criticize and mock BJP as a Bharatiya 'Jumla' Party.
Amit Shah’s explanation on black money and Rs.15 lakhs in each bank account clearly shows that these agendas were indirectly used to impress the voters but to deliver in the form of schemes and policies.
Many people, including opposition parties, consider that the phrase "Rs.15 lakhs in every bank account" should have been avoided by Narendra Modi in his speeches during election campaigns to contest as a Prime Ministerial candidate in 2014 Lok Sabha election.
Since then, ‘jumla’ is commonly considered as false or fake promises which are given by BJP ministers and politicians, but ignore after elections get over.
My Personal Opinion:
I personally believe 'jumla' although is not the right word to target BJP, however I completely agree this party is a master in delivering big and tall promises during election campaigns, which mostly turn out to be false and fake. They are far from realities.
These ministers and politicians shout out loudly with big promises during campaigns, but forget everything after elections get over and they come to power. They pretend as if they didn't say anything during election campaigns and control everything according to their sole power, without even thinking about the public who voted for them.
I think 'jhootha' (liar) is more suitable rather than using the Urdu word 'jumla', because it sounds more straight and accurate to lies or false and fake promises.
I would like to advise BJP ministers and politicians – "Don’t promise too many tasks during election campaigns which are impossible to achieve and beyond your limit. Promise only those tasks which are possible to achieve and within your calibre/capacity. You come to power by votes from common people. Don’t fool them with false and fake promises."
Lastly, anyone reading this post, next time if you hear any BJP minister or politician giving too many promises during election campaigns, which are impossible to achieve or deliver… don’t vote for that candidate.
Peace !!!
Source of screenshot: ABP News on YouTube
